Webstock 08: Friday, conference day 2

As for yesterday I’ll just run through the sessions fairly quickly.

Russell Brown – read his take on webstock 08

There’s been an explosion of transparency on the web, of public data that is changing the face of news media.

Simon Willison: OpenID

Too many usernames/passwords: we need a way to have one log-in that’s also secure and transportable: openID does that. Simon has the remarkable ability to pass a great deal of fairly technical information in a short time. Compared to many of the people at webstock I’m no geek (yes I know that that’s all relative) – anyway there was a lot of technical info here which I won’t attempt to relate.

Tom Coates: The transforming web

The web is changing from being silos of data connected by pages to being an aggregate of data with pages just as the front end for humans to manipulate that data (harkens back to Liz’s talk about designing frameworks).

  • Your SITE is not your product: your data might be
  • Your data should play well with others: design for recombination
  • You can never have too much data: collect everything (check out what Flickr collects about your camera)
  • Hierarchies can’t take the weight: help your users find paths through your data: again designing frameworks
  • Stop! Collaborate (9with your users)! Listen (again to your users)!

Luke Wroblewski: Web page hierarchy

Use visual design to inform your user of the priority of elements on the page:

Visual Communication is part visual organisation and part personality;
Visual Hierarchy is a deliberate prioritization of
Visual Weight enabled by manipulation of
Visual Relationships to create meaning for users

Amy Hoy: Usability science for EVIL

Five techniques of persuasive technology:

  1. Emotional priming: people react to scents, danger, babies, faces and sex
  2. Hijacking the hindbrain: empathy loss, reward, competition, social wiring. Mirror neurons fire when we see someone else doing/feeling something, this can be manipulated.
  3. Tricks of perception: manipulate perceptions of time, quantity, value/desirability, frequency or likelihood: if you don’t want them to leave then don’t show them a way out.
  4. Exploit patterns of use: hide things that you don’t want them to be able to do (like cancel transaction)
  5. Memory is misleading: people remember the beginning and ending of things so make those interactions positive, also memory can be primed.

Scott Berkun: the myths of innovation

Innovation isn’t a eureka moment: it takes a long time and plenty of mistakes and dead ends. Lots of explorers died anonymously. Interesting history of 3M & principles of innovation:

  1. Delegate responsibility (Google staff get 20% work time for own projects)
  2. Take risks & make mistakes
  3. Reward initiative even where it leads to mistakes

Damian Conway

Lots of really bad design our there: here’s how to do it. Check out World Glaucoma Association for many of the mistakes listed.

Kathy Sierra

Our applications/websites have Asperger’s syndrome. We need to compensate for the missing humanness and teach them to tell when people are confused.

One thought on “Webstock 08: Friday, conference day 2

  1. Erin February 16, 2008 / 10:21 pm

    Thanks for reporting back Simone. Sounds like a really interesting few days. I’m looking forward to hearing more when you get back.

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