National Digital Forum – Christchurch barcamp

On Friday 19 June, a bunch of GLAM sector types gathered at the Undercroft at the University of Canterbury for the local area NDF  barcamp. It’s a chance to discuss a variety of issues and topics related to digital stuff.  Joanna Szczepanski from the Canterbury Museum wrangled us for the day.

We had two guest presenters. One was Murray Quartly who demonstrated Focus 360.  His virtual tours of the Red Zone were fascinating.

Adrian Kingston, Digital Collections Senior Analyst, Te Papa spoke about “Born Digital collecting”. His presentation Digital roles in GLAMs is online for your perusal, and is well worth a read.

There’s a Google doc that brings together some of the Christchurch barcamp discussion.

Here are some tweets from the day:

National Digital Forum

Spread the word: Using social media to promote community programmes and events

Christchurch City Libraries has been using social media since 2007 when we started our blog. Since then, we have added Flickr, Facebook, and Twitter. These tools help us share our stuff, inform people about events and resources, and allow us to have conversations with our customers. Here are some things to consider, particularly if your community group is using social media.

Think, practice, and play

Why does your group want to use social media? The best reason is to be where people are, and to be able to communicate with them. Once you’ve decided that, there are many social media tools you can use.

Play with them as yourself before you launch your organisation’s online presence. This gives you time to see how the platform works, to practice using it, and to become more familiar with getting the best out of the medium. Once you have launched on a social network, spend some time posting and browsing.

Bike Maintenance Evening

Orange Chair @ Parklands. Bike Maintenance Evening with The Bike Shop’s Graeme Taylor at Parklands Library, 18 June 2015. Flickr: Orange-Chair-Bike-Maintenance-1060721.jpg

Plan and prepare

Once you’ve become more familiar with how social media and various platforms work, consider how you will use it. Think sustainability.

  • What tools best suit your organisation?
  • Who will be doing the writing and posting?
  • How much time do they have?
  • Can the tasks be shared?

Favourite tweets and like Facebook posts that you think work well. You can learn a lot from good examples:

  • What wording works?
  • Is there a call to action?
  • What makes you want to read more?

Be there

The most effectively communicated message is tailored to the medium – in Twitter you need to be pithy and punchy, in Facebook you have a bit more room to explain things.

There are tools that allow you to share posts between platforms, but it is best to do a Facebook post in Facebook etc. Being present also allows you to gauge what’s happening in the community, to answer queries, and to take part in discussions.

You should be a listener as well as a broadcaster.

The World of David Walliams
David Walliams. WORD Christchurch Autumn Season. Charles Luney Auditorium, St Margarets College, Christchurch. Flickr 2015-05-14-IMG_7286

Timeliness

Be alert. If something is in the news, share what you have that is useful and relevant. Timeliness is one of the most powerful advantages of social media – it is no coincidence that Twitter is quoted often by the media. If you are promoting an event, give people plenty of prior warning and follow up with more messages closer to the time. It is not a simple matter of mentioning the event once.

Photos, pictures, and video are powerhouses

What’s the stuff that gets people revved up in social media? Images and videos – historical and  contemporary – have great traction. Whether they are heritage images, photos of events, or shots from around town – these are often things that get retweeted, reposted, liked, and shared.

We use Flickr to manage our images, and this works well in a social media context. You can plop images easily into blog posts. It also interacts well with Twitter, Facebook,  and Tumblr. Build up your collection of images by keeping your eyes peeled for interesting things. It is easy to take and share photos in the age of digital cameras and smartphones.

If you are on Facebook, have a go at making an album of images. They make the most of your pictures, and are easily shareable. Think about the size of the image you are using – a PDF A4 portrait poster might look good pinned up on a noticeboard, but on Facebook it’s not ideal.

If you have graphics, images, or posters you want people to share or print out, consider having a downloads section on your blog or website.

Taking photos during your event is not only a record of what happened, it is a great tool for you to use when promoting your next one.

Te Pao o Tahu kapa haka group in performance

Te Pao o Tahu kapa haka group in performance Matariki at the Christchurch Botanic Gardens, Sunday 21 June 2015. Flickr: 2015-06-21-IMG_7703

Participate as well as promote

Start conversations with your followers. If you have questions, ask them. Answer their questions. Comment on their posts. Follow other local groups and organisations, and you will be setting up a useful network for your group.

If you want an idea on which organisations to follow, see who your favourite groups are following – and then follow them too. Build up your network and you will start seeing interconnections, crossovers, and ways in which you could work together.

The reciprocal sharing of information and ideas is one of social media’s great strengths. It is a place to broadcast your message, but also to listen to what other have to say, and talk about it. Sharing is a two-way street and offers lots of opportunities.

Promoting both your own activities, and those of other groups, is a way to maximise engagement with the community. Hashtags – which work on Facebook, Twitter, Instagram, and Tumblr – are a way of hooking into a wider community.

If you worry that social media is catering only to the online community, remember that people online talk to people offline too – so your message can be spread through word of mouth.

Facebook

Facebook has a large audience, and allows you to connect with relevant groups and local organisations. Creating a page gives you a space to share events and other information.

As at April 2015, over 2.5 million Kiwis active on Facebook every month. Find out more Key trends about Kiwis on Facebook.

Facebook photos

Facebook automatically resize and format your photos when you add them to Facebook. To help make sure your photos appear in the highest possible quality, try these tips from Facebook:

Resize your photo to one of the following supported sizes: Regular photos (width in pixels): 720px, 960px, 2048px. Cover photos should be 851px by 315px

Use Insights

Facebook Insights allows you to find out more about your users. What demographic are they in? When are they online? What posts do they find most engaging? Use the data to help you. For example, we found our users were mostly online between 6pm and 9pm. We can schedule posts for this time for maximum reach.

Create events

Facebook events are a great way of building a community. If you make an event page, you can invite people to the event, and you can also share information on it. See our Matariki event on Facebook.

Matariki1

Useful Facebook resources

Facebook pages

Here are some local Facebook pages that illustrate how an active presence and community can work well. They take a different approach and yet are all effective:

Other social media platforms and tools

  • Twitter is a microblogging platform with a fast sharing, active community.
  • Instagram is increasingly popular, and allows you to add filters to your images and pin them to a location.
  • Tumblr lets you create attractive, highly visual blog posts.
  • WordPress and Blogger are blogging platforms, and many groups use their blog as a website.
  • Flickr is a photo-based blogging platform.
  • Social media management tools like Hootsuite and TweetDeck allow you to monitor interactions and to schedule posts.

There are of course many more …

Conversationprism

Conversation Prism by Brian Solis and JESS3 (http://www.theconversationprism.com/) [CC BY 2.5 (http://creativecommons.org/licenses/by/2.5)], via Wikimedia Commons

Resources

Social Media Gameplan
A nine-step guide by Sport New Zealand for sports organisations starting off in social media.

Honoa te hapori me te hapu – ki te ipurangi – Getting your community and hapu online
A Department of Internal Affairs resource to help communities, hapū and iwi develop digital initiatives.

Social media
Useful information on social media in the New Zealand Government Web Toolkit.

Christchurch City Council courses for event organisers
Learn how to plan, organise and promote your own community recreation programme or event. CCC regularly run two workshops throughout the year: Get Set Go! and Spread the Word! These workshops and guides have been designed in collaboration with Wellington City Council.


This post is an updated version of a 2013 post.

National Digital Forum 2013 – Day 1 now on YouTube

Day one of talks from last year’s National Digital Forum at Te Papa are now available on YouTube.

If you are interested to find out about all things digital in NZ’s GLAM sector this is the place for you!

Topics include WW100, creating a digital marae, the Dunedin flat names project, developing NZ sign language archive, terminology control (one for all you cataloguers out there), using volunteers in digitisation projects, digital publishing and more.

Presentation vary in length from around 10 minutes to half an hour or more.

NDF 2013 – keynote talks now on YouTube

The four keynote papers from last year’s National Digital forum can now be found on YouTube. They are:

All are well worth a look and last around 50 minutes.

Top of the web – August 2013

Cover of Bones of the lostEach month, we explore what  Christchurch City Libraries’ webpages and blog posts and social media postings were popular – in order to learn more about what our customers are interested in.

Website pages

An interesting fact: 19 of our top 50 pages this month are for kids. Our kids pages are perennially popular.

August’s popular blog posts

Photos on Flickr

It was a busy month for our images in August, with 136,446 views. 13 and 20 August (Storylines pictures) both got more than 7600 page views.

We are at 1,510,618 page views. This is good news as we reached the million mark on 23 October 2012.

Top on Twitter

We have 2540 followers.

Facebook favourites

Sketch of the Canterbury Plains from the Bridle Path, Port Hills [ca. 1850]
Sketch of the Canterbury Plains from the Bridle Path, Port Hills ca. 1850
  • Christchurch city scenes http://ow.ly/nUi9r Take a look at #chch days gone by. 1+ a day: sample our digital delights. ^DR
  • Crime writing superstar Kathy Reichs (professor and leading forensic anthropologist) is coming to Christchurch, courtesy of The Press Christchurch Writers Festival.  She’s the creator of the character Temperance Brennan and producer of Bones). Book now for her talk http://ow.ly/o782I and read her books (but I bet a lot of you have already). http://ow.ly/o788c ^Donna
  • RT @ww100nz: New Zealand received the news of the outbreak of #WW1 at 1 p.m. on 5 August 1914 (NZ time). http://t.co/2Wq7HEHUul