National Digital Forum – Christchurch barcamp

On Friday 19 June, a bunch of GLAM sector types gathered at the Undercroft at the University of Canterbury for the local area NDF  barcamp. It’s a chance to discuss a variety of issues and topics related to digital stuff.  Joanna Szczepanski from the Canterbury Museum wrangled us for the day.

We had two guest presenters. One was Murray Quartly who demonstrated Focus 360.  His virtual tours of the Red Zone were fascinating.

Adrian Kingston, Digital Collections Senior Analyst, Te Papa spoke about “Born Digital collecting”. His presentation Digital roles in GLAMs is online for your perusal, and is well worth a read.

There’s a Google doc that brings together some of the Christchurch barcamp discussion.

Here are some tweets from the day:

National Digital Forum

Top of the web – June 2015

Kia ora. We explore what Christchurch City Libraries’ webpages and blog posts and social media postings were popular each month – so we can learn more about what our customers are interested in.
Kids colouring korowai maumahara
Kids colouring korowai maumahara. Matariki Whānau day at Rehua Marae, Saturday 27 June 2015. Flickr 2015-06-27-IMG_7243

Website pages

There were 331,191 page views in June. The most popular pages on christchurchcitylibraries.com:

  1. Matariki for kids (new) it peaked on 18 June
  2. Books browse page (1st last month)
  3. Learning centres (4th last month)
  4. Matariki (new)
  5. Kids browse page (2nd last month)
  6. My account (5th last month)
  7. Canterbury earthquake 2011 for kids (3rd last month)
  8. PressDisplay resource page (6th last month)
  9. Matariki 2015 blog post (new)
  10. OverDrive resource page (8th last month)

Matariki showed its strength this month. Also in the top 50 pages were our pages on making putiputi and whetu, on tukutuku, and the Te Ao Māori page for kids.

Matariki Community Art Project at Shirley Library - Te Kete Wānanga o Ōraka
Matariki Community Art Project at Shirley Library – Te Kete Wānanga o Ōraka. People are making a paper korowai maumahara (memory cloak) from stencil rubbings. Flickr DSC04942

June’s popular blog posts

On the Christchurch City Libraries blog – 65 posts published:

Photos on Flickr

There were 112,663 views in June. Flickr is at 4,587,716 page views.

Top on Twitter

We have 3662 followers. Follow us on Twitter.

#WWKIP knitted bike on Orbiter, made by Sally, Riccarton High Library manager. Yes to #yarnbombed buses! ^DR

Game of Lego football taking place at Central Library Manchester, with Lego librarian on the sideline. ^DR

Come along to the Whānau #Matariki day at Rehua Marae, St Albans, #chch – Sat 27 June! ^DR

Facebook favourites

We have 4081 likes. Like us on Facebook.

Wow, I’ve seen domino chains of books before but this really is a record setter! ^Vanessa

Got footage or photos like this from pre-quake Christchurch? Would you consider adding them to our online archive, Kete Christchurch? http://ketechristchurch.peoplesnetworknz.info/ ^Moata

Snowy snowy days! Nearly 3 years ago, Christchurch’s Cranmer Square looked like Narnia. See more wintry pics http://ow.ly/NMWzk and our history of those snowy Cantab days. http://ow.ly/NMWYr ^Donna

If you are interested in how we derive our rankings, we measure page views on our website, organic reach for Facebook posts, and impressions for tweets.

Te Pao o Tahu kapa haka group in performance
Te Pao o Tahu kapa haka group in performance, Matariki at the Christchurch Botanic Gardens, Sunday 21 June 2015. Flickr 2015-06-21-IMG_7704

Spread the word: Using social media to promote community programmes and events

Christchurch City Libraries has been using social media since 2007 when we started our blog. Since then, we have added Flickr, Facebook, and Twitter. These tools help us share our stuff, inform people about events and resources, and allow us to have conversations with our customers. Here are some things to consider, particularly if your community group is using social media.

Think, practice, and play

Why does your group want to use social media? The best reason is to be where people are, and to be able to communicate with them. Once you’ve decided that, there are many social media tools you can use.

Play with them as yourself before you launch your organisation’s online presence. This gives you time to see how the platform works, to practice using it, and to become more familiar with getting the best out of the medium. Once you have launched on a social network, spend some time posting and browsing.

Bike Maintenance Evening

Orange Chair @ Parklands. Bike Maintenance Evening with The Bike Shop’s Graeme Taylor at Parklands Library, 18 June 2015. Flickr: Orange-Chair-Bike-Maintenance-1060721.jpg

Plan and prepare

Once you’ve become more familiar with how social media and various platforms work, consider how you will use it. Think sustainability.

  • What tools best suit your organisation?
  • Who will be doing the writing and posting?
  • How much time do they have?
  • Can the tasks be shared?

Favourite tweets and like Facebook posts that you think work well. You can learn a lot from good examples:

  • What wording works?
  • Is there a call to action?
  • What makes you want to read more?

Be there

The most effectively communicated message is tailored to the medium – in Twitter you need to be pithy and punchy, in Facebook you have a bit more room to explain things.

There are tools that allow you to share posts between platforms, but it is best to do a Facebook post in Facebook etc. Being present also allows you to gauge what’s happening in the community, to answer queries, and to take part in discussions.

You should be a listener as well as a broadcaster.

The World of David Walliams
David Walliams. WORD Christchurch Autumn Season. Charles Luney Auditorium, St Margarets College, Christchurch. Flickr 2015-05-14-IMG_7286

Timeliness

Be alert. If something is in the news, share what you have that is useful and relevant. Timeliness is one of the most powerful advantages of social media – it is no coincidence that Twitter is quoted often by the media. If you are promoting an event, give people plenty of prior warning and follow up with more messages closer to the time. It is not a simple matter of mentioning the event once.

Photos, pictures, and video are powerhouses

What’s the stuff that gets people revved up in social media? Images and videos – historical and  contemporary – have great traction. Whether they are heritage images, photos of events, or shots from around town – these are often things that get retweeted, reposted, liked, and shared.

We use Flickr to manage our images, and this works well in a social media context. You can plop images easily into blog posts. It also interacts well with Twitter, Facebook,  and Tumblr. Build up your collection of images by keeping your eyes peeled for interesting things. It is easy to take and share photos in the age of digital cameras and smartphones.

If you are on Facebook, have a go at making an album of images. They make the most of your pictures, and are easily shareable. Think about the size of the image you are using – a PDF A4 portrait poster might look good pinned up on a noticeboard, but on Facebook it’s not ideal.

If you have graphics, images, or posters you want people to share or print out, consider having a downloads section on your blog or website.

Taking photos during your event is not only a record of what happened, it is a great tool for you to use when promoting your next one.

Te Pao o Tahu kapa haka group in performance

Te Pao o Tahu kapa haka group in performance Matariki at the Christchurch Botanic Gardens, Sunday 21 June 2015. Flickr: 2015-06-21-IMG_7703

Participate as well as promote

Start conversations with your followers. If you have questions, ask them. Answer their questions. Comment on their posts. Follow other local groups and organisations, and you will be setting up a useful network for your group.

If you want an idea on which organisations to follow, see who your favourite groups are following – and then follow them too. Build up your network and you will start seeing interconnections, crossovers, and ways in which you could work together.

The reciprocal sharing of information and ideas is one of social media’s great strengths. It is a place to broadcast your message, but also to listen to what other have to say, and talk about it. Sharing is a two-way street and offers lots of opportunities.

Promoting both your own activities, and those of other groups, is a way to maximise engagement with the community. Hashtags – which work on Facebook, Twitter, Instagram, and Tumblr – are a way of hooking into a wider community.

If you worry that social media is catering only to the online community, remember that people online talk to people offline too – so your message can be spread through word of mouth.

Facebook

Facebook has a large audience, and allows you to connect with relevant groups and local organisations. Creating a page gives you a space to share events and other information.

As at April 2015, over 2.5 million Kiwis active on Facebook every month. Find out more Key trends about Kiwis on Facebook.

Facebook photos

Facebook automatically resize and format your photos when you add them to Facebook. To help make sure your photos appear in the highest possible quality, try these tips from Facebook:

Resize your photo to one of the following supported sizes: Regular photos (width in pixels): 720px, 960px, 2048px. Cover photos should be 851px by 315px

Use Insights

Facebook Insights allows you to find out more about your users. What demographic are they in? When are they online? What posts do they find most engaging? Use the data to help you. For example, we found our users were mostly online between 6pm and 9pm. We can schedule posts for this time for maximum reach.

Create events

Facebook events are a great way of building a community. If you make an event page, you can invite people to the event, and you can also share information on it. See our Matariki event on Facebook.

Matariki1

Useful Facebook resources

Facebook pages

Here are some local Facebook pages that illustrate how an active presence and community can work well. They take a different approach and yet are all effective:

Other social media platforms and tools

  • Twitter is a microblogging platform with a fast sharing, active community.
  • Instagram is increasingly popular, and allows you to add filters to your images and pin them to a location.
  • Tumblr lets you create attractive, highly visual blog posts.
  • WordPress and Blogger are blogging platforms, and many groups use their blog as a website.
  • Flickr is a photo-based blogging platform.
  • Social media management tools like Hootsuite and TweetDeck allow you to monitor interactions and to schedule posts.

There are of course many more …

Conversationprism

Conversation Prism by Brian Solis and JESS3 (http://www.theconversationprism.com/) [CC BY 2.5 (http://creativecommons.org/licenses/by/2.5)], via Wikimedia Commons

Resources

Social Media Gameplan
A nine-step guide by Sport New Zealand for sports organisations starting off in social media.

Honoa te hapori me te hapu – ki te ipurangi – Getting your community and hapu online
A Department of Internal Affairs resource to help communities, hapū and iwi develop digital initiatives.

Social media
Useful information on social media in the New Zealand Government Web Toolkit.

Christchurch City Council courses for event organisers
Learn how to plan, organise and promote your own community recreation programme or event. CCC regularly run two workshops throughout the year: Get Set Go! and Spread the Word! These workshops and guides have been designed in collaboration with Wellington City Council.


This post is an updated version of a 2013 post.

Top of the web – May 2015

Kia ora. We explore what Christchurch City Libraries’ webpages and blog posts and social media postings were popular each month – so we can learn more about what our customers are interested in.
Koko and computers, Samoan Language Week

Koko and computers, Samoan Language Week. Searching for a video clip via Samoa Times newspaper. Flickr 2015-05-28-P1030231

Website pages

There were 326,152 page views in May. The most popular pages on christchurchcitylibraries.com:

  1. Books browse page (5th last month)
  2. Kids browse page (4th last month)
  3. Canterbury earthquake 2011 for kids (new)
  4. Learning centres (new)
  5. My account (6th last month)
  6. PressDisplay resource page (new)
  7. PressDisplay about (7th last month)
  8. OverDrive resource page (new)
  9. Anzac Day and Gallipoli (1st last month)
  10. Library hours (9th last month)

May’s popular blog posts

On the Christchurch City Libraries blog – 79 posts published:

Photos on Flickr

There were 99,690 views in May. Flickr is at 4,475,053 page views.

Top on Twitter

We have 3621 followers. Follow us on Twitter.

. @vintagebooks When @chuckpalahniuk dated Engelbert Humperdink their celebrity couple name was Chumperdink. #makesomethingup

. @naomiarnold  as namechecked in #stoptweeting session http://t.co/BOBjEEdPPy On @BoganetteNZ @whaeapower and @_writehanded_   #AWF15 ^DR

See bestselling author @NaliniSingh http://t.co/QeYIPsZZfH at the Auckland Writers Festival http://t.co/hLGzYvUAZ6 #NZBookMonthMay ^VT

We were busy tweeting from Auckland Writers Festival – tweet impressions were up 71.6 % to 194,000. We tweeted 494 times in May, up 45.7% on usual. Our profile was visited 2,656 times – 63.1% more than usual.

Facebook favourites

We have 3935 likes. Like us on Facebook.

I was pretty excited when I saw this winning architecture in The Press – www.press.co.nz this morning. Awesome library in Christchurch, or is that book wallpaper? http://www.stuff.co.nz/…/Christchurchs-winning-architecture… ^Donna

As a bit of a geeky librarian, I got really excited when I saw this morning in Cathedral Square – Mark Catley’s Star Wars pasteups now have catalogue cards and – swoon – a Penguin style cover! ^Donna

Fancy some booky style in your home? Here’s 27 DYI ideas http://bit.ly/Bookish-DIY. ^Vanessa

If you are interested in how we derive our rankings, we measure page views on our website, reach for Facebook posts, and impressions for tweets.

Top of the web – April 2015

Kia ora. We explore what Christchurch City Libraries’ webpages and blog posts and social media postings were popular each month – so we can learn more about what our customers are interested in.
You, the mothers, who sent their sons from far away countries...

You, the mothers, who sent their sons from far away countries…’Poppies over Gallipoli’ sculpture in Anzac Drive Reserve. Inscription reads: “You, the mothers, who sent their sons from far away countries wipe away your tears;” Flickr ANZAC-Drive-Poppies-DSC_1686.JPG

Website pages

There were 327,342 page views in April. The most popular pages on our website:

  1. Anzac Day and Gallipoli (8th last month)
  2. New Central Library (new)
  3. Anzac Day in Christchurch and Canterbury (the first blog post to appear in the top 10)
  4. Kids browse page (3rd last month)
  5. Books browse page (5th last month)
  6. My account (7th last month)
  7. PressDisplay about (6th last month)
  8. eBooks browse page (new)
  9. Library hours (new)
  10. Holiday hours (new)

April’s popular blog posts

49 posts published on the Christchurch City Libraries blog.
Top posts this month:

Photos on Flickr

There were 135,159 views in April. Flickr is at 4,375,463 page views.

Top on Twitter

We have 3559 followers on Twitter.
Top tweets this month:

The William Smith map find by @uoclibrary & a couple of our own ye olde geological maps. http://t.co/F3U7Oxv5Q9 ^DR
https://twitter.com/ChristchurchLib/status/590642045758353408

If you are heading off to Spreydon Library … read this first. It is closed until 4 May for #eqnz repairs.http://t.co/9s7XyenaZy ^DR
https://twitter.com/ChristchurchLib/status/589933798852153345

Cycle to your library tomorrow (Tues 14 April) #chch, get on your bike & score a backpack! http://t.co/s3Xo4CrNlQ ^DR
https://twitter.com/ChristchurchLib/status/587383142949855232

Facebook favourites

We have 3920 likes on Facebook.
Top posts this month:

What a fab idea – a bookshelf quilt! ^Vanessa
https://www.facebook.com/ChristchurchCityLibraries/posts/865762960161287

Researching a local soldier can make the First World War seem much more “real”. Read Bronwen’s post about “her” soldier, John Haynes of Linwood. ^MT
https://cclblog.wordpress.com/2015/04/25/remembering-them/
https://www.facebook.com/ChristchurchCityLibraries/posts/874632845940965

Get an insight of what the First World War was really like for those who lived through it.
Head on down to Central Library Peterborough to view “World War One at Home and at the Front” http://ow.ly/LmNM1 – a touching exhibition including uniforms, equipment, photographs, publications, badges and letters.
We thank Barry O’Sullivan for the loan of these taonga. You can also view several items in our digitised collection http://ow.ly/LmOiU ^Vanessa
https://www.facebook.com/ChristchurchCityLibraries/posts/866294540108129

If you are interested in how we derive our rankings, we measure page views on our website, reach for Facebook posts, and impressions for tweets.