Top of the web – January 2017

Kia ora. We explore what Christchurch City Libraries’ webpages and blog posts and social media postings were popular each month – so we can learn more about what our customers are interested in.

Hazel, Isaac and Theo in rocket
Soft toy sleepover, Te Hāpua: Halswell Centre, 26 January 2017. Flickr 2017-01-26-Hazel-Isaac-Theo

Website pages

There were 265,847 page views in January. The most popular pages on christchurchcitylibraries.com:

  1. About PressReader (formerly PressDisplay) (2nd last month)
  2. My account (5th last month)
  3. Hornby Library (3rd last month)
  4. Books browse page (6th last month)
  5. OverDrive about page (64h last month)
  6. Kids browse page (10th last month).
  7. eBooks browse page (NEW)
  8. Christmas and New Year library hours 2016/17 (1st last month)
  9. Zinio for libraries (7th last month)
  10. Passwords and PIN (NEW)

January’s popular blog posts

On the Christchurch City Libraries blog – 39 posts published.

Photos on Flickr

There were 58,035 page views in January on Flickr. It now has a total of 6,091,914 views.

Top on Twitter

We have 4458 followers. Follow us on Twitter.

Happy #libraryshelfie day! We’re rockin’ it at #AranuiLibrary to celebrate! ^DC ^SH https://t.co/TiXTT7evZv

If there is a cure for this, I don’t want it. #bookhangover at Central Library Manchester. ^DR https://t.co/jDeUiHpUSu

At work on your new Central Library. ^DR https://t.co/L1ODWObesq

Facebook favourites

We have 6260 likes. Like us on Facebook.

Have you got a book hangover? I’m still feeling the musical mayhem of Sylvia Patterson’s music memoir I’m not with the band. https://christchurch.bibliocommons.com/item/show/956721037_im_not_with_the_band ^Donna

New for 2017: The CSO, in partnership with the Christchurch City Libraries, is delighted to introduce Music Trails through the Library. These free 45-minute performances by CSO ensembles provide a fun and interactive way of introducing young people to live music. With elements of dance, song and stories, Music Trails through the Library is a great opportunity for children to see the instruments up close and join in with the musical fun. First up: Wednesday 1 Feb at Fendalton Library and a string quartet! http://my.christchurchcitylibraries.com/music-trails-through-the-library/ ^Donna

Christchurch giving some A+ sky this evening! ^Donna



If you are interested in how we derive our rankings, we measure page views on our website, organic reach for Facebook posts, and impressions for tweets.

Facebook – Pukamata

Kia ora. This post is a brief introduction to Facebook, and a look at ways of making it work for you.

What is Facebook?

Facebook is a social network that started in 2004. Facebook has a large audience, and allows you to connect with friends, relatives, groups, and local organisations. According to Facebook’s research, Kiwis use it primarily to stay connected with friends and family, while nearly 8 in 10 also make product and brand discoveries via Facebook. As at April 2015, over 2.5 million Kiwis active on Facebook every month.

Find out more key trends about Kiwis on Facebook.

Getting started on Facebook

Read the terms of use and privacy policy before you sign up. Create an account. Go to settings and adjust the privacy of your profile if you don’t want everyone to see your information.

Facebook

Using Facebook

Set up your network by searching for friends, relatives, events, and organisations you are interested in and “Liking” them. “Liking” other people’s pages and profiles means you might see their posts in your news feed.

Posting on Facebook

You can post a story by picking what type of story you want to share, and typing in any details you want to add. You can tag your friends or other organisations if you want them to be notified, and you can also tag people in photos you share.

Hashtags make topics and phrases into clickable links in your posts. This brings together posts on particular topics.

Find out how to post and share.

Facebook post

Posting photos and videos

You can share photos and videos on Facebook. A good way to do this is by making an album of images. Facebook automatically resizes and formats your photos when you add them to Facebook. To help make sure your photos appear in the highest possible quality, try these tips – Resize your photo to one of the following supported sizes: Regular photos (width in pixels): 720px, 960px, 2048px. Cover photos should be 851px by 315px.

News feed

Find out how the news feed works. It can sort by either Top Stories – worked out by Facebook metrics based on the number of comments and likes a post receives and what kind of story it is – or Most Recent.

FB news feed

The number of comments and likes a post receives and what kind of story it is (photo, video, status update) can make it more likely to appear in your News Feed. You can adjust your settings if you aren’t seeing the posts you want to.

Facebook groups

Facebook groups enable you to connect with groups like family, coworkers, or those who share a hobby or special interest. A Facebook group is a dedicated space where you can share updates, photos or documents and message other group members. You can also select one of three privacy options so the group can be private if you choose.

Find out more about Facebook groups.

Facebook events

Facebook events are a great way of building a community. If you make an event page, you can invite people to the event, and you can also share information on it.

Find out more about Creating and editing events.

For an example, see this Matariki event on Facebook.

Matariki1

Facebook pages

You can create a Facebook page for your group, organisation, or business. It gives you a space to share events and other information.

Find out how to create a page.

Facebook Insights

Facebook Insights allows you to find out more about users of your Facebook page. What demographic are they in? When are they online? What posts do they find most engaging? Use the data to help you. For example, if your users are mostly online between 6pm and 9pm, you can schedule posts for this time for maximum reach.

Local pages

Here are some Christchurch Facebook pages that illustrate how an active presence and community can work well. They take a different approach and yet are all effective:

Useful Facebook resources

Cover of Facebook Marketing Cover of Intimacy and friendship on Facebook Cover of Facebook

Seven years of socialising: Social media at Christchurch City Libraries

Martian Party Holiday programme
Martian Party Holiday programme, Spreydon Library, CCL-150-732

Today we are 7 – Christchurch City Libraries celebrates seven years of being social online.

We launched our blog on 22 May 2007.

Why are we social? Librarians and libraries are naturally sociable critters. We love information to be free, and freely available. Social media gives us an online platform to share our stuff, ask and answer questions, inform people about events and resources, and have conversations with customers.

Here is a look back on our social history.

Our social media timeline

2007

22 May: Christchurch City Libraries blog is launched, with the first posts from the 2007 Auckland Writers and Readers Festival. Here is our first post.

7 June: Bibliofile blog is launched, with the first posts coming from a conference in the United Kingdom on joint school/public libraries.

2008

August: Christchurch City Libraries joins Flickr.

2010

12 April: Christchurch kids blog is launched. Read the first post.

15 September: Christchurch City Libraries joins Twitter as @ChristchurchLib.

2011

January: BiblioCommons catalogue is launched. Users can rate items, make lists, and share opinions by using this social catalogue.

March: Christchurch City Libraries establishes a Facebook presence.

2013

1 September
Ahead of WW100 commemorations, we established a Twitter account 100chch. Read the first tweet.

2 September
Our Flickr site passes one and a half million (1,500,000) page views.

Where we’re at today

A little light statistics, as at 21 May 2014:

  • Flickr 2,839,975 views
  • Facebook 3806 likes
  • Twitter 2983 followers

Analysis

Articles on how we use social media, and analysis of our statistics.

Opening of Lyttelton Road Tunnel  Libraries Manager, Carolyn Robertson Flooded Avon River on Oxford Terrace Camilla Läckberg

Most shared

Join in

We’d love you all to join in the conversation online – here’s where it is happening:

Christchurch Symphony Orchestra
Christchurch Symphony Orchestra. Central Library Peterborough. Saturday 10 May 2014. Flickr: 2014-05-10-IMG_0182

 

This is how we do it: Social media at Christchurch City Libraries

How have we been making use of social media? Are libraries doing it right? It’s one of the hot topics in the library and information landscape. The combination of articles, conference subjects, and an email chat with Tosca Waerea, Social Media Co-ordinator at Auckland Libraries, has made me think about turning that around. Why don’t we, as librarians, start talking more about what we actually do?

I am going to discuss how we at Christchurch City Libraries use social media  – what we think is important, what we do, and why we do it. Hopefully it opens up a dialogue amongst Kiwi librarians. Wouldn’t it be grand if our information community were more forthcoming about sharing information on making the best use of social media?

Not The Voice – many voices

We have always valued having a range of people contributing. Bloggers come from all over our network, in a variety of teams, and roles. We want everybody who has something to say. We do a brief bit of training on the tools, and help new bloggers with the technical bits. There isn’t an identikit library voice that we expect everyone to conform too.

Trust your bloggers to come up with something cool to say. Bronwyn can be relied on for fangirl passion and enthusiasm. Colleen knows our databases in the Source inside out and always puts a clever spin on them. Jane buys for the collection and can spot a trend or a Chrissie bestseller at 50 paces.  Roberta is literary and engaging, with some book club gems.  Zac is the star of the Christchurch kids blog – not only does he write posts and interview authors, but he also enables kids to blog too, as well as running competitions.

What brings the voices together is passion, enthusiasm and knowledge. Social media is about us coming together as a community of librarians as well as being a voice for the library.

What are you talking about?

We talk about all sorts of things – events, new books, new stuff on the website. Our one caveat is the stuff you talk about should have some connection to the library. But with public libraries it isn’t hard to find a link.

We have a strong local focus and share what is relevant to the Christchurch community – and social media is ideal for sharing what other groups and organisations are doing.

Timeliness is one of the most powerful advantages of social media. Be part of what’s happening. In Christchurch we became part of the Canterbury earthquakes emergency response and recovery. #chch #eqnz were all too familiar hashtags on Twitter. Social media gave us a communication channel when we didn’t have one and we shared information about libraries but also civil defence and welfare.

When Margaret Mahy died, we mourned her loss and also shared some of the marvellous Mahy stuff we have.

Our monthly website theme provides us with some focus for post and tweets.

Be alert, and be there to share what you have that is useful and relevant.

Content is king

It seems wasteful of our precious time to go feeding social media as if it was a ravenous beast. Why not make it a natural part of your workflow and a way to promote what you’ve been working on. For example:

  • Publish or update content in your collection.
  • Frame a story around it for the blog.
  • Use Facebook and Twitter to publicise the content and your post. With Twitter, you can pull out one intriguing fact to draw people in.

Make your unique content work for you. An example is this History of the Oxford Baptist Church in Christchurch. A souvenir booklet had just been digitised, so the blog post features that but also adds in the other relevant content we have, including recent photos. The content could also do double duty and be made later into a web page.

We have some regular posts like Picturing Canterbury, and more recently have started This week in history and posts of gorgeous books covers from our Next Reads newsletters.

Share the best articles you find in day-to-day life. Make the most of the organisations and people you follow, and the newsletters you subscribe to. If you are having to trawl the web to find interesting information to share, then you are doing something wrong. It is there leaping up at you everyday – like a river full of fish.

Made you look

Twitter gives you 140 characters to say what you’ve got to say. Most library tweets will be linking to something else. So think about how you are going to draw people in. Be alluring! There are lots of ways to do this. A call to action, a quirky fact, a pithy observation. We all have our own style – but it’s interesting to see the same link framed differently can get a lot more retweets, likes, or shares.

What’s under the bonnet – looking at the tools and processes

There are a myriad of tools to help you manage your social media channels. We use Hootsuite because it allows us to publish to both Twitter and Facebook, shortens the links nicely, and lets you schedule posts. It also helps you manage statistics and analysis. Whatever tools you use, have a look under the bonnet and see how they can work harder for you.

Do you have a process for answering social media queries? Do they only get answered when a particular person is in the office? It is important to think about managing this. We have our Fingertip Library call centre staff empowered to answer questions. They work all the hours libraries are open, and seven days – plus they know a lot about library information so are uniquely place to give good answers.

The power of the image

What’s the stuff that gets people revved up in social media? We’ve found that images have great traction. Whether they are heritage images from your collection, photos of events in your libraries, or shots from around town – these are often the things that get retweeted, reposted and shared.

Have a go at making a Facebook album. These seem to go like hot cakes – they make the most of your pictures, and are easily shareable.

You can share inline images on Twitter.

We use Flickr to manage some of our images, and this works well in a social media context. You can plop images into blog posts, it interacts well with Twitter and Tumblr, and it is great to replace boring old stock photos with your own images –  people in your libraries, cool displays, local shots.

Anzac Day 1980Get your customers to share their photos with you. We have been doing this regularly via our Christchurch photo hunt. We have got some astonishing images over the years from this competition. The 2009 winner ANZAC Day is pictured at left. We also received Welcome Home, a 15 minute film showing personal footage from the three forces returning to Lyttelton on 21 December 1945.

The social catalogue

Our BiblioCommons catalogue allows us to add comments to items. This gives us a chance to do some useful linking. There is a blog post on a book. The book is recorded in the catalogue. How do we bring the two things together? We need to think about how we add value into the catalogue by linking to the post. It’s an evolving process that needs continuous improvement and consideration. Find out more about our Social catalogue.

Pay it forward

We read Diane Henjyoji’s research paper How ‘Social’ Are New Zealand Public Libraries?: An Evaluation of the Use of Social Media for Relationship Marketing. We found it helpful in that it gave us lots of things to improve on. One was “generosity”:

Since Christchurch Library cross-posts from their blogs, they have quite a lot of “Noise”, but they ReTweet rarely, which means that they have a low “Generosity” measure.

We have tried to improve on this by retweeting cool tweets more often, and by generally being more responsive and engaged with other Twitter users. I quite like to wave my library flag high and give well-deserved kudos to libraries and organisations doing (and sharing) great stuff. Keep it coming!

A reading list on social media in New Zealand public libraries