Facebook – Pukamata

Kia ora. This post is a brief introduction to Facebook, and a look at ways of making it work for you.

What is Facebook?

Facebook is a social network that started in 2004. Facebook has a large audience, and allows you to connect with friends, relatives, groups, and local organisations. According to Facebook’s research, Kiwis use it primarily to stay connected with friends and family, while nearly 8 in 10 also make product and brand discoveries via Facebook. As at April 2015, over 2.5 million Kiwis active on Facebook every month.

Find out more key trends about Kiwis on Facebook.

Getting started on Facebook

Read the terms of use and privacy policy before you sign up. Create an account. Go to settings and adjust the privacy of your profile if you don’t want everyone to see your information.

Facebook

Using Facebook

Set up your network by searching for friends, relatives, events, and organisations you are interested in and “Liking” them. “Liking” other people’s pages and profiles means you might see their posts in your news feed.

Posting on Facebook

You can post a story by picking what type of story you want to share, and typing in any details you want to add. You can tag your friends or other organisations if you want them to be notified, and you can also tag people in photos you share.

Hashtags make topics and phrases into clickable links in your posts. This brings together posts on particular topics.

Find out how to post and share.

Facebook post

Posting photos and videos

You can share photos and videos on Facebook. A good way to do this is by making an album of images. Facebook automatically resizes and formats your photos when you add them to Facebook. To help make sure your photos appear in the highest possible quality, try these tips – Resize your photo to one of the following supported sizes: Regular photos (width in pixels): 720px, 960px, 2048px. Cover photos should be 851px by 315px.

News feed

Find out how the news feed works. It can sort by either Top Stories – worked out by Facebook metrics based on the number of comments and likes a post receives and what kind of story it is – or Most Recent.

FB news feed

The number of comments and likes a post receives and what kind of story it is (photo, video, status update) can make it more likely to appear in your News Feed. You can adjust your settings if you aren’t seeing the posts you want to.

Facebook groups

Facebook groups enable you to connect with groups like family, coworkers, or those who share a hobby or special interest. A Facebook group is a dedicated space where you can share updates, photos or documents and message other group members. You can also select one of three privacy options so the group can be private if you choose.

Find out more about Facebook groups.

Facebook events

Facebook events are a great way of building a community. If you make an event page, you can invite people to the event, and you can also share information on it.

Find out more about Creating and editing events.

For an example, see this Matariki event on Facebook.

Matariki1

Facebook pages

You can create a Facebook page for your group, organisation, or business. It gives you a space to share events and other information.

Find out how to create a page.

Facebook Insights

Facebook Insights allows you to find out more about users of your Facebook page. What demographic are they in? When are they online? What posts do they find most engaging? Use the data to help you. For example, if your users are mostly online between 6pm and 9pm, you can schedule posts for this time for maximum reach.

Local pages

Here are some Christchurch Facebook pages that illustrate how an active presence and community can work well. They take a different approach and yet are all effective:

Useful Facebook resources

Cover of Facebook Marketing Cover of Intimacy and friendship on Facebook Cover of Facebook

RIP New Brighton Returns Bin

cemeteryIt is with great sadness that we must announce the sudden and unfortunately, violent, passing last week of the New Brighton Library Returns bin.

The bin had not long been emptied on Friday morning when a driver apparently suffered a lack of attention and drove through the Beresford St-Marine Parade intersection and straight into the bin.

The New Brighton Returns bin goes out with a bang. Image from Face book used by permission of Dione Piquette.
The New Brighton Returns bin goes out with a bang. Image from Facebook used by permission of Dione Piquette.

As you can see from this photo taken by a bystander the damage was significant and there was no hope for the bin which was removed later that day. Luckily nobody seems to have been seriously harmed during the accident.

Though it was taken from us very suddenly and this has come as something of a shock to everyone we can at least take comfort from the fact that only a couple of books were lost as a result of the accident and nobody (other than the bin) was injured.

It’s also worth remembering that the bin had a pretty eventful life. As far as returns bins go it had its share of excitements that include having the following items “returned” in it –

  • Pornographic magazines
  • Empty beer cans
  • A small shark

Yes. An actual shark. Presumably put there by a confused fisher person who mistook it for a refuse bin. The bin also suffered on windy days when sand would get blown into it, and apparently there was at least one fire.

Many thanks to the Returns Bin for its many years of faithful service.

New Brighton is currently without a carpark dropbox but returns are still possible using the slot next to the main entrance or via the internal returns.

Customers are advised to please park their vehicles BEFORE returning their library items.

Do you have any remembrances of the New Brighton Library Returns Bin? Please share them below.

National Digital Forum – Christchurch barcamp

On Friday 19 June, a bunch of GLAM sector types gathered at the Undercroft at the University of Canterbury for the local area NDF  barcamp. It’s a chance to discuss a variety of issues and topics related to digital stuff.  Joanna Szczepanski from the Canterbury Museum wrangled us for the day.

We had two guest presenters. One was Murray Quartly who demonstrated Focus 360.  His virtual tours of the Red Zone were fascinating.

Adrian Kingston, Digital Collections Senior Analyst, Te Papa spoke about “Born Digital collecting”. His presentation Digital roles in GLAMs is online for your perusal, and is well worth a read.

There’s a Google doc that brings together some of the Christchurch barcamp discussion.

Here are some tweets from the day:

National Digital Forum

Top of the web – June 2015

Kia ora. We explore what Christchurch City Libraries’ webpages and blog posts and social media postings were popular each month – so we can learn more about what our customers are interested in.
Kids colouring korowai maumahara
Kids colouring korowai maumahara. Matariki Whānau day at Rehua Marae, Saturday 27 June 2015. Flickr 2015-06-27-IMG_7243

Website pages

There were 331,191 page views in June. The most popular pages on christchurchcitylibraries.com:

  1. Matariki for kids (new) it peaked on 18 June
  2. Books browse page (1st last month)
  3. Learning centres (4th last month)
  4. Matariki (new)
  5. Kids browse page (2nd last month)
  6. My account (5th last month)
  7. Canterbury earthquake 2011 for kids (3rd last month)
  8. PressDisplay resource page (6th last month)
  9. Matariki 2015 blog post (new)
  10. OverDrive resource page (8th last month)

Matariki showed its strength this month. Also in the top 50 pages were our pages on making putiputi and whetu, on tukutuku, and the Te Ao Māori page for kids.

Matariki Community Art Project at Shirley Library - Te Kete Wānanga o Ōraka
Matariki Community Art Project at Shirley Library – Te Kete Wānanga o Ōraka. People are making a paper korowai maumahara (memory cloak) from stencil rubbings. Flickr DSC04942

June’s popular blog posts

On the Christchurch City Libraries blog – 65 posts published:

Photos on Flickr

There were 112,663 views in June. Flickr is at 4,587,716 page views.

Top on Twitter

We have 3662 followers. Follow us on Twitter.

#WWKIP knitted bike on Orbiter, made by Sally, Riccarton High Library manager. Yes to #yarnbombed buses! ^DR

Game of Lego football taking place at Central Library Manchester, with Lego librarian on the sideline. ^DR

Come along to the Whānau #Matariki day at Rehua Marae, St Albans, #chch – Sat 27 June! ^DR

Facebook favourites

We have 4081 likes. Like us on Facebook.

Wow, I’ve seen domino chains of books before but this really is a record setter! ^Vanessa

Got footage or photos like this from pre-quake Christchurch? Would you consider adding them to our online archive, Kete Christchurch? http://ketechristchurch.peoplesnetworknz.info/ ^Moata

Snowy snowy days! Nearly 3 years ago, Christchurch’s Cranmer Square looked like Narnia. See more wintry pics http://ow.ly/NMWzk and our history of those snowy Cantab days. http://ow.ly/NMWYr ^Donna

If you are interested in how we derive our rankings, we measure page views on our website, organic reach for Facebook posts, and impressions for tweets.

Te Pao o Tahu kapa haka group in performance
Te Pao o Tahu kapa haka group in performance, Matariki at the Christchurch Botanic Gardens, Sunday 21 June 2015. Flickr 2015-06-21-IMG_7704

Spread the word: Using social media to promote community programmes and events

Christchurch City Libraries has been using social media since 2007 when we started our blog. Since then, we have added Flickr, Facebook, and Twitter. These tools help us share our stuff, inform people about events and resources, and allow us to have conversations with our customers. Here are some things to consider, particularly if your community group is using social media.

Think, practice, and play

Why does your group want to use social media? The best reason is to be where people are, and to be able to communicate with them. Once you’ve decided that, there are many social media tools you can use.

Play with them as yourself before you launch your organisation’s online presence. This gives you time to see how the platform works, to practice using it, and to become more familiar with getting the best out of the medium. Once you have launched on a social network, spend some time posting and browsing.

Bike Maintenance Evening

Orange Chair @ Parklands. Bike Maintenance Evening with The Bike Shop’s Graeme Taylor at Parklands Library, 18 June 2015. Flickr: Orange-Chair-Bike-Maintenance-1060721.jpg

Plan and prepare

Once you’ve become more familiar with how social media and various platforms work, consider how you will use it. Think sustainability.

  • What tools best suit your organisation?
  • Who will be doing the writing and posting?
  • How much time do they have?
  • Can the tasks be shared?

Favourite tweets and like Facebook posts that you think work well. You can learn a lot from good examples:

  • What wording works?
  • Is there a call to action?
  • What makes you want to read more?

Be there

The most effectively communicated message is tailored to the medium – in Twitter you need to be pithy and punchy, in Facebook you have a bit more room to explain things.

There are tools that allow you to share posts between platforms, but it is best to do a Facebook post in Facebook etc. Being present also allows you to gauge what’s happening in the community, to answer queries, and to take part in discussions.

You should be a listener as well as a broadcaster.

The World of David Walliams
David Walliams. WORD Christchurch Autumn Season. Charles Luney Auditorium, St Margarets College, Christchurch. Flickr 2015-05-14-IMG_7286

Timeliness

Be alert. If something is in the news, share what you have that is useful and relevant. Timeliness is one of the most powerful advantages of social media – it is no coincidence that Twitter is quoted often by the media. If you are promoting an event, give people plenty of prior warning and follow up with more messages closer to the time. It is not a simple matter of mentioning the event once.

Photos, pictures, and video are powerhouses

What’s the stuff that gets people revved up in social media? Images and videos – historical and  contemporary – have great traction. Whether they are heritage images, photos of events, or shots from around town – these are often things that get retweeted, reposted, liked, and shared.

We use Flickr to manage our images, and this works well in a social media context. You can plop images easily into blog posts. It also interacts well with Twitter, Facebook,  and Tumblr. Build up your collection of images by keeping your eyes peeled for interesting things. It is easy to take and share photos in the age of digital cameras and smartphones.

If you are on Facebook, have a go at making an album of images. They make the most of your pictures, and are easily shareable. Think about the size of the image you are using – a PDF A4 portrait poster might look good pinned up on a noticeboard, but on Facebook it’s not ideal.

If you have graphics, images, or posters you want people to share or print out, consider having a downloads section on your blog or website.

Taking photos during your event is not only a record of what happened, it is a great tool for you to use when promoting your next one.

Te Pao o Tahu kapa haka group in performance

Te Pao o Tahu kapa haka group in performance Matariki at the Christchurch Botanic Gardens, Sunday 21 June 2015. Flickr: 2015-06-21-IMG_7703

Participate as well as promote

Start conversations with your followers. If you have questions, ask them. Answer their questions. Comment on their posts. Follow other local groups and organisations, and you will be setting up a useful network for your group.

If you want an idea on which organisations to follow, see who your favourite groups are following – and then follow them too. Build up your network and you will start seeing interconnections, crossovers, and ways in which you could work together.

The reciprocal sharing of information and ideas is one of social media’s great strengths. It is a place to broadcast your message, but also to listen to what other have to say, and talk about it. Sharing is a two-way street and offers lots of opportunities.

Promoting both your own activities, and those of other groups, is a way to maximise engagement with the community. Hashtags – which work on Facebook, Twitter, Instagram, and Tumblr – are a way of hooking into a wider community.

If you worry that social media is catering only to the online community, remember that people online talk to people offline too – so your message can be spread through word of mouth.

Facebook

Facebook has a large audience, and allows you to connect with relevant groups and local organisations. Creating a page gives you a space to share events and other information.

As at April 2015, over 2.5 million Kiwis active on Facebook every month. Find out more Key trends about Kiwis on Facebook.

Facebook photos

Facebook automatically resize and format your photos when you add them to Facebook. To help make sure your photos appear in the highest possible quality, try these tips from Facebook:

Resize your photo to one of the following supported sizes: Regular photos (width in pixels): 720px, 960px, 2048px. Cover photos should be 851px by 315px

Use Insights

Facebook Insights allows you to find out more about your users. What demographic are they in? When are they online? What posts do they find most engaging? Use the data to help you. For example, we found our users were mostly online between 6pm and 9pm. We can schedule posts for this time for maximum reach.

Create events

Facebook events are a great way of building a community. If you make an event page, you can invite people to the event, and you can also share information on it. See our Matariki event on Facebook.

Matariki1

Useful Facebook resources

Facebook pages

Here are some local Facebook pages that illustrate how an active presence and community can work well. They take a different approach and yet are all effective:

Other social media platforms and tools

  • Twitter is a microblogging platform with a fast sharing, active community.
  • Instagram is increasingly popular, and allows you to add filters to your images and pin them to a location.
  • Tumblr lets you create attractive, highly visual blog posts.
  • WordPress and Blogger are blogging platforms, and many groups use their blog as a website.
  • Flickr is a photo-based blogging platform.
  • Social media management tools like Hootsuite and TweetDeck allow you to monitor interactions and to schedule posts.

There are of course many more …

Conversationprism

Conversation Prism by Brian Solis and JESS3 (http://www.theconversationprism.com/) [CC BY 2.5 (http://creativecommons.org/licenses/by/2.5)], via Wikimedia Commons

Resources

Social Media Gameplan
A nine-step guide by Sport New Zealand for sports organisations starting off in social media.

Honoa te hapori me te hapu – ki te ipurangi – Getting your community and hapu online
A Department of Internal Affairs resource to help communities, hapū and iwi develop digital initiatives.

Social media
Useful information on social media in the New Zealand Government Web Toolkit.

Christchurch City Council courses for event organisers
Learn how to plan, organise and promote your own community recreation programme or event. CCC regularly run two workshops throughout the year: Get Set Go! and Spread the Word! These workshops and guides have been designed in collaboration with Wellington City Council.


This post is an updated version of a 2013 post.